Tolleson’s Social Media Campaign for GWWI

IMG_5838The New Global Citizens team at Tolleson Union High School is continuing to actively advocate for the Global Women’s Water Initiative (GWWI). Team leaders Aneyssa, Malak, and Ronae, have worked hard to educate their campus and community about their project. They have held many successful fundraising and educational events, including an Awareness Week, a Documentary Night, and a Poetry Night. For the remainder of the school year, the team has come up with a new, creative idea to continue to educate their peers: an Instagram campaign!

Tolleson NGC is taking advantage of social media to educate more people about their sponsored project, the Global Women’s Water Initiative. The campaign, currently underway, encourages students to learn about GWWI through sharing pictures on Instagram. In the campaign, titled with the hashtag “#wateryoudoing,” participants are to take a picture with the NGC Instagram frame provided at the team’s lunchtime table, or with something New Global Citizens related. Then, participants are to post that picture on Instagram, captioned with a fact about the Tolleson team’s project, GWWI. Only photos tagging the Tolleson NGC Instagram (@tollesonngc) and including the hashtag #wateryoudoing are eligible for the contest. The participants must also challenge a friends to make a post for the contest, and the top 3 posts, determined by the number of likes, will win! The winners will be announces on Tuesday, March 31st, and will be awarded with awesome prizes.

This campaign is effective because it does two key things. First, it allows the team to extend their advocacy beyond their surrounding community, giving the potential to educate many more people through the power and reach of social media. Second, it not only encourages students to learn about GWWI, but it encourages them to take it upon themselves to spread information to their peers, giving every participant the agency to be a part of educating a community.

This post was written by NGC Team Mentor Kirstyn Rowen.

Advertisements

Kirstyn’s Experience on the Tolleson Union High Team 2014

NGC Tolleson Team: educating their community and raising funds for GWWI.

NGC Tolleson Team: educating their community and raising funds for GWWI.

This is the sixth year of the Tolleson NGC team. In the past they have advocated on behalf of organizations such as the Afghan Institute of Learning, A Ban Against Neglect, and the Nirvanavan Foundation. This year the team has chosen to sponsor The Global Women’s Water Initiative. This semester, the team has been hard at work raising funds and awareness on behalf of the organization.

The Global Women’s Water Initiative responds to the struggles and burdens that women in East Africa face related to their water collecting practices. GWWI provides training for these women in order to better their communities. They teach the women water, sanitation, and hygiene skills that greatly benefit their communities as a whole.

The Tolleson NGC team has already held multiple events to raise awareness about the organization and its goals. In the beginning of the semester, the team held an “Awareness Week” in which team members dedicated a week to teaching their peers facts about the pressing issues addressed by GWWI, delegating a different focus for each day. They also solicited donations during this event, raising about $160 total. Another event held by the team recently was a “Documentary Night,” in which the team screened the documentary, “It’s a Girl,” which explores the practice of female infanticide around the world. The team used the relevance of the film to advocate further for the GWWI.

NGC Tolleson Team at their Documentary Night.

NGC Tolleson Team at their Documentary Night.

For the remainder of the semester, the team plans to hold one more large event called “Poetry Night.” The team has hosted this event in the past, usually once per semester. This staple event attracts a large crowd and brings the community together. The purpose of the event is to not only raise funds, but also to educate the community and peers about literacy, education, and the GWWI.

This post was written by NGC Team Mentor Kirstyn Rowen.